Our problem was man made vs natural. We refined this down to natural xmas trees vs artificial trees and helping people decide which one best suited them.
This brief started ok, but I don't think we worked well as a team. Our work lacked research and analysis.
Our primary research consisted of a questionnaire, Illustrations, photographs and Adobe Illustrator work.
Our secondary research consisted of various internet print offs and the book 1000 Greetings.
I had to go round 6 shops before I found one that would let me use my camera. Clinton cards told me that it was company policy not to allow people taking pictures and the other shops gave similar responses. So Being told to go away was problematic.
I overcame the problem by being persistent and I eventually found a shop that let me take photographs. The lady who owned the shop let me rearrange the shelfs and move shop adverts to suite the photographs.
We could have done more primary research into what format of card, layout, style of illustration, paper choices, peoples opinions of the text used and so on.
Five things for next time would be:
1 - Check my camera settings.
2 - Question the public.
3 - More variety of sources and methods.
4 - More analysis of the research.
5 - Discuss other research possiblities.
Five things I have learned about the design process:
1 - The process of researching is fundamental to progressing any work.
2 - It can be problematic.
3 - Can go in unusual directions.
4 - Should be prolific.
5 - Should be varied.
No comments:
Post a Comment