Friday, 21 November 2008
NO NEWS IS GOOD NEWS
Jamie Oliver would like this project. I colour photocopied the envelopes to save money but the stickers were printed onto sticky backed paper and are water resistant or so James says. I kept it simple because I didn't fancy spending hours constructing the envelopes and focused mainly on the visual design which is a combination of illustrations and type. I chose yellow and purple because I wanted it to stand out but still compliment. I had used red and yellow for the previous brief but it was too intense so changed for this brief. I did use the same Pantone colours for the stickers, envelope and mail list but the printers in the Mac suites don't have much colour range compared to digital print which means the purples are different, not good.
I used this project mainly to develop what I learned in the Illustrator workshops. I don't really like the work I made partly due to not developing enough ideas and learning the software, but it answered the brief and I Iearned more skills.
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